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 Bill Monetization
IBEx, brings unique advertising opportunity on the BSNL/MTNL and Mahanagar Gas Bills - a media with Direct Reach.
Having acquired exclusive advertisement rights of advertising on the bills, in various circles/ states of the country, IBEx brings the unique capability of personalizing the ads, making them more like direct mailers, and more!
Selected geography, selected customers, targeted advertising!
The bills have been uniquely designed to highlight the advertised products and make the ad personalized, with name or other features. Further, structured data mining enables us to send different ads to different target groups.
The medium is very potent, and has inescapable viewer ship and can be made highly interactive with response coupons and other sample merchandise sent along with the bill. The bills are cyclic in nature and can be used for reinforcing brand equity as also for direct sales.
Products offering “Visibility Recall and Retention'
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Bill Front Page: Front ad panel is prominent and can be personalised
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Bill Back Page: printed in colour is very effective
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Bill inside Pages, detailed billing: For high value advertising
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Envelope Outside: The visual impact is enormour
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Envelope Inside: for discernible advertising
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Envelope Special Fold: to create more information and also for tear off coupons
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Inserts: These can go along with the bills.
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Personalized Inserts :Very effective direct mail
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BREs: Can be enclosed with the bill and other inserts
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Response Coupons: Can be part of the bill or the insert
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Direct Mailers : Can be integrated with the bills
Features:
- Flexibility
- Measurability
- Accountability
- Privacy
- Personalization
- Data mining
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Advantages:
- Guaranteed viewer ship
- Helps you sell
- Higher response level
- No wastage
- Low cost
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